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Singapore or elsewhere
Full-time

Marketing Manager

Help us spread the word

About Makini

Makini is the universal API for industrial systems. Industrial tech companies use it to connect with industrial software systems of their customers. No matter what system it is - all via one, simple API.

Makini is based in San Francisco and backed by some of the best in the business, including investors behind companies like Stripe, Segment, and Plaid.

Our mission

We exist to multiply the impact of the new industrial tech by helping them scale.

Industrial tech has great products, products making real impact:
🩸 save people from injuries
🛢 reduce impact on environment
💥 prevent breakdowns

Now that modern industrials use a lot of software, new companies have to somehow fit into this stack in order to scale.

What does it mean for them? - building lots of integrations. One costs $30k, takes up to 18 months. Now imagine doing this hundreds of times.

For many companies this is not feasible and it makes much more sense to use something like Makini instead. Makini allows to connect across industrial systems, no matter what system it is, via one, simple API

About the role

You will be the one helping us achieve this mission. As the Marketing Manager, you'll will fuel our sales with quality leads and drive all marketing activities. You will generate traffic and scale our outbound channels, produce impactful copies that convert traffic, manage our SEM/SEO activities, and identify and test new channels.

You will

  • Scale our outbound channels.
  • Generate quality traffic and optimize its conversion.
  • Produce impactful copies and content regardless of the channel and manage all content marketing initiatives.
  • Own marketing metrics and report on them.
  • Support sales to improve performance, control, and maintenance of leads.
  • Bring the expertise and elevate the team-average in marketing.

We are looking for

  • Successful track record in tech in B2B, ideally a startup.
  • A fan of Elements of Style by Strunk Jr. You can produce a good copy.
  • Have scaled outbound channels or have expereicned them operating at scale.
  • You thrive in dymanic, fast-paced environment, learn on the fly, and organize the envionment around you.
  • Experience in designing and executing campaigns across channels.
  • Proactive personality, you drive projects to completion
  • In-depth knowledge of Google Analytics.
  • Excellent written and spoken English.
Thank you for your interest! We'll be in touch shortly
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