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Some editions of WhatsApp Business Cloud expose an API, but it is often limited, legacy, or inconsistent between versions, and many on-prem deployments have no usable API at all. Makini gives you one modern REST API for WhatsApp Business Cloud that lets you read and write WhatsApp Business Cloud data, even for legacy or on-prem instances. You build against Makini once instead of integrating with WhatsApp Business Cloud directly.
You integrate WhatsApp Business Cloud through Makini's Unified API. Authenticate once and Makini normalizes WhatsApp Business Cloud data into a single consistent schema you can read from and write to inside your product. The same connection reaches WhatsApp Business Cloud plus 2,000+ other ERP, WMS and CMMS systems, so you build one integration instead of one per system.
Through Makini you can read and write WhatsApp Business Cloud's core records as normalized, standardized resources, in both directions: pull data out of WhatsApp Business Cloud and push updates back in. Every field is mapped to a consistent Makini schema, so you work with the same object model across WhatsApp Business Cloud and every other connected system.
Days, not quarters. Because Makini already builds and maintains the WhatsApp Business Cloud connector, you do not reverse-engineer the integration yourself: you authenticate and start reading and writing WhatsApp Business Cloud data through the Unified API, typically within a few days. A WhatsApp Business Cloud integration built in-house usually takes months plus ongoing maintenance.
Yes. Makini connects to WhatsApp Business Cloud over encrypted connections on SOC 2 Type II certified infrastructure, and handles WhatsApp Business Cloud credentials for you so they are never exposed to your app. You authenticate once, and access runs through Makini's managed, auditable layer. The same security model applies across WhatsApp Business Cloud and every other connected system.
Makini owns the maintenance. When WhatsApp Business Cloud changes its API, versions, or endpoints, Makini updates the connector, and your integration keeps working with no changes on your side. You get a stable Unified API with webhooks, and WhatsApp Business Cloud upkeep stays off your roadmap.
